At Square, we’re building technology that sells itself, says COO Keith Rabois

Originally posted on Gigaom:

Square made headlines this year after its landmark deal with Starbucks (s sbux), which will put the mobile payment darling’s product in stores across America. But Square’s chief operating officer Keith Rabois said Friday that the company isn’t running out to hire new salespeople.

“We’re in the software business, so we produce technology that substitutes for human beings,” Rabois said at GigaOM’s Mobilize conference in San Francisco, noting that the physical Square reader sells itself through physical stores that use the product. “When I go to the coffee shop, I see it, when I get in the taxi, I see it,” he said.

Rabois commented on the partnership with Starbucks, noting that one of the biggest benefits for Starbucks stores and customers is that the national chain will be able to better recognize local customers and treat them the way a local coffee shop might.

“75 percent of Starbucks payments are anonymous…

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