iOS’s lead over Android in app monetization is shrinking

Originally posted on Gigaom:

Conventional wisdom has held for a while that Apple’s iOS(s AAPL) platform was by far the best way to monetize apps. Sure, Android’s(s GOOG) platform was big but the users who tended to pay for apps were most likely using an iPhone, iPod touch or iPad. That’s changing thanks to the greater diversity of app monetization strategies — in-app purchases, driving traffic through social channels, and advertising – a panel of app experts said during a session at GigaOM Mobilize conference today.

For a long time it was reported that iOS monetization was five times better than what you could make on Android, said Raj Aggarwal, CEO and co-founder of Localytics. But because there are so many more ways of examining the data that tells a developer who is interested in their app, and different methods of making money from users, things are changing. “iOS’s lead, in terms of the minds…

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