Originally posted on Gigaom:
Conventional wisdom has held for a while that Apple’s iOS(s AAPL) platform was by far the best way to monetize apps. Sure, Android’s(s GOOG) platform was big but the users who tended to pay for apps were most likely using an iPhone, iPod touch or iPad. That’s changing thanks to the greater diversity of app monetization strategies — in-app purchases, driving traffic through social channels, and advertising – a panel of app experts said during a session at GigaOM Mobilize conference today.
For a long time it was reported that iOS monetization was five times better than what you could make on Android, said Raj Aggarwal, CEO and co-founder of Localytics. But because there are so many more ways of examining the data that tells a developer who is interested in their app, and different methods of making money from users, things are changing. “iOS’s lead, in terms of the minds of developers, is only slight right now,” according to Aggarwal. Android is a much closer second than previously thought.
Josh Williams, president and chief science officer at Kontagent, agreed with that assessment. When comparing app downloads between iOS and Android across the same geographic area and by device (smartphone versus tablet), “iOS actually monetizes only 40 to 50 percent better than Android, from the data we’ve seen. It’s actually pretty viable,” said Williams.