Here comes Max: How Netflix wants to gamify your movie recommendations


Netflix (s NFLX) Max, which was first spotted by The Noisecast, has been made available to some PS3 owners through the most recent update to the company’s PS3 (s SNE) app. We just checked and didn’t have access to Max yet, but early users have been describing it as a kind of You don’t know Jack meets Siri: Max audibly talks to viewers and prompts them to answer a number of questions to find new movies. Netflix clearly emphasises the gamification aspect, even prompting users to “play Max” in the PS3’s home menu, and turning movie rating into “The Ratings Game.”

Check out a video of the new feature recorded by Scott Daly below:

PS3 owners apparently need version 2.08 of the Netflix app to have access to Max, and it doesn’t seem to be enabled by default for every user. The Noisecast blog was told by a Netflix…

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