Hulu shows off new shows – why one of them needs to be a hit

Gigaom

Speaking at the tail end of a two-week summer gathering of television critics in Beverly Hills Tuesday, Hulu senior VP of content Andy Forssell conceded his company stands out as a little bit of an “odd animal” at the event.

“We’re not a TV network and we’re not a studio. We’re a distributor … But we share a lot of DNA with you,” he told the dwindled gathering of about 70 exhausted TV bloggers and newspaper writers.

Also read:Hulu enters the international co-production business, with the BBC’s The Thick of It

Indeed, just like Hulu’s broadcast-network corporate cousins, ABC (s DIS), Fox (s NEWS) and NBC (s CMSCA) — which earlier rolled out their series talent and producers in daylong sessions at the Television Critics Association press tour — Hulu needs a hit.

The company has not released an updated subscriber number for its premium Hulu Plus platform since…

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