Why It’s Unnecessary to Completely Reinvent the iPhone Year After Year

Tech

As I was waiting in line for Apple’s iPhone event last Wednesday, I was talking with a number of my analyst colleagues. We all agreed that no matter what Apple launched, there would be folks in the media writing headlines about why the iPhone was disappointing, what it was missing and being generally negative. At my firm’s publishing site, Tech.pinions, we wrote a range of content trying to add perspective to this discussion. Through the process, we had great conversations from people on all different parts of the consumer-adoption curve.

It’s important to remember that much of this sentiment is held by the tech media and the rather small group (from a macro perspective) of early adopters. But this sentiment arises because Apple has done so much to define the smart-phone category, playing a major role in leading this segment to maturity. To get there, Apple has led the…

View original post 671 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s