Sometimes the grim reality of life in the First World is just so hard that you have to tweet about it.
“I hate when my house is so big that I need two wireless routers,” one brave Twitter user lamented.
The hashtag #FirstWorldProblems is one of the social media service’s most popular memes; up to five tweets per second are sent describing (it must be said, ironically) the trials and tribulations of life in the developed world.
For global advertising firm DDB and WATERisLIFE, a nonprofit that aims to bring clean drinking water to impoverished countries, that sounded like a marketing opportunity.
A team from the two companies traveled to Haiti — the poorest country in the Western Hemisphere, with an average salary of $100 a year — to create an ad campaign in which Haitians respond…
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