You Don’t Need to Be a Sexter to Want a Self-Destructing Message Service

Tech

The January hack attack on Snapchat outraged its users, 4.6 million of whom entrusted their personal information to the self-destructing messaging service, only to find their names and phone numbers had been leaked and made searchable on a well-meaning, creepy-looking website. It outraged tech reporters, who lambasted the company for its unapologetic response. One Wall Street Journal writer even proposed a boycott of Snapchat.

But amid the chorus of anger rose one discordantly joyful voice: Nico Sell, co-founder of Wickr and a hungry competitor to Snapchat. “We are happy to see 50 percent more growth this year since the hack,” she wrote via her own self-destructing message service. “Kabooooommmmmmmmmm!” she added. Six seconds later a fireball engulfed the message in animated flames and smoke, wiping it clean from all devices for good, she says. The future of her business depends on it.

(MORE:Snapchat Promises Security Fixes After…

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