The January hack attack on Snapchat outraged its users, 4.6 million of whom entrusted their personal information to the self-destructing messaging service, only to find their names and phone numbers had been leaked and made searchable on a well-meaning, creepy-looking website. It outraged tech reporters, who lambasted the company for its unapologetic response. One Wall Street Journal writer even proposed a boycott of Snapchat.
But amid the chorus of anger rose one discordantly joyful voice: Nico Sell, co-founder of Wickr and a hungry competitor to Snapchat. “We are happy to see 50 percent more growth this year since the hack,” she wrote via her own self-destructing message service. “Kabooooommmmmmmmmm!” she added. Six seconds later a fireball engulfed the message in animated flames and smoke, wiping it clean from all devices for good, she says. The future of her business depends on it.
View original post 849 more words